Most of the people who take a Flagstaff tour do not live here. They plan from a search result or a booking app, where the top of the page goes to whoever spends the most on ads, and national brands and booking platforms spend more than a family-owned company in a mountain town ever will.
Best of Flag is the one list those visitors read that money cannot climb. It is decided by locals, in print, once a year. When a traveler sees "Voted Best of Flag" next to our name, they are seeing what Flagstaff decided, and they book local because of it.
That choice stays in town. Our guides live here. The research is done here. The stories are about the buildings you walk past every day. Every vote for a locally owned business is a vote for the version of Flagstaff that visitors come to see.